Insights
More revenue from the clients you already have.
Straight answers to the questions agency owners, consultants and coaches ask most: why clients leave, how to calculate client lifetime value and what needs to happen after the sale.
- ChurnHow to calculate and reduce client churn rate: formula, causes and fixes for service businessesHow to calculate churn rate the right way, why agency and consulting clients cancel after a few months, and what actually works to reduce client churn.Read the article
- Client valueHow to calculate and increase customer lifetime value: formula and example for agencies and coachesThe customer lifetime value formula for agencies, consultants and coaches: a simple calculation, a worked retainer example and the three levers that raise it.Read the article
- Client retentionClient retention in B2B: seven strategies for agencies, consultants and coachesClient retention strategies for B2B service businesses: seven moves that keep clients longer, from choosing the right clients through onboarding to renewal.Read the article
- OnboardingClient onboarding for agencies and consultants: a checklist for the first 30 daysA client onboarding checklist for agencies, consultants and coaches: sales handoff, kickoff, first proof of value and a 30-day review with your new client.Read the article
- UpsellingUpselling and cross-selling to existing clients: more revenue per client without new leadsUpselling and cross-selling for agencies, consultants and coaches: the difference, the right timing, Net Revenue Retention and an approach without pressure.Read the article
- RetainersAgency retainers: contract length, renewals and why retainers endWhat an agency retainer is, which contract length makes sense, why retainers often end after a few months and how to make renewals predictable for your agency.Read the article